Vietnam has a vibrant community of nearly 4 million gamers, two-thirds of whom are aged 18 to 30. Vietnam is Southeast Asia’s game developer hubĪround 20% of the game publishers headquartered in Australia, New Zealand, and Southeast Asia originated from Vietnam, according to a report by App Annie. Amanotes’ co-founders Vo Tuan Binh (left) and Nguyen Tuan Cuong.
The influx of capital has also put pressure on game publishers to ship titles quickly, making some developers worry that this will compromise the quality of new games. The country’s talent shortage has led to fierce competition. Even though the game was available in app stores for less than one year, its success story has since become an inspiration-and a cautionary tale-for many Vietnamese game publishers.Īs Southeast Asia’s game development hub, Vietnam is home to an array of renowned game studios including French video game publishers Gameloft and Ubisoft, as well as local gaming and entertainment unicorn VNG.īut as the sector grows, with new coders and designers being trained by those who shaped Vietnam’s game development scene nearly a decade ago, it is experiencing growing pains. This rise to prominence, however, was suffocating for the game developer, who decided to take Flappy Bird offline that same month.
By February the following year, it was the most popular mobile game by downloads across Google Play and the Apple App Store in 100 countries, with over 50 million downloads, per a report by Rolling Stone. It was developed by Nguyen Ha Dong in April 2013 and became an overnight sensation. Flappy Bird was a side-scroller mobile game where players had to steer a bird to fly between green pipes and avoid collisions.
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